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Anheuser-Busch

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The Ask

 

What if ABinBev could wipe the slate clean, and Craft enthusiasts could try a beer a new way: by color. No labels. No brands. No preconceptions.

 

Role : Concept, Art direction

 
 
 

the idea

A three-room, sensory deprivation experience that lets drinkers browse and sample AB InBev's High-End portfolio of beers by color, using a massive digital screen.

 
 
 

After The Event : The App

 

Favorite beers are recalled via the app. It creates a personalized palate profile based on each individuals tasting data that can be used to suggest other beers they’ll like.

 
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