The Ask


What if ABinBev could wipe the slate clean, and Craft enthusiasts could try a beer a new way: by color. No labels. No brands. No preconceptions.


Role : Concept, Art direction


the idea

A three-room, sensory deprivation experience that lets drinkers browse and sample AB InBev's High-End portfolio of beers by color, using a massive digital screen.


After The Event : The App


Favorite beers are recalled via the app. It creates a personalized palate profile based on each individuals tasting data that can be used to suggest other beers they’ll like.