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AXE

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AXE YOU Campaign hub

 

To accompany the launch of the new YOU fragrance line, AXE wanted a microsite to act as a hub for influencer content, grooming tutorials and product demos. The brand hoped to engage millenials and encourage them to emobdy the tagline– 'Own Your Day.'

 

Role : Art Direction, Design

 
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product sampling

The campaign encouraged users to create and submitting content in exchange for product samples, then we re-engaged them with personalized emails as they awaited their samples.

 
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sample packaging concept

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