Dove | Project #ShowUs
Re-energize Kiehl’s Calendula family of products by hero-ing the ingredient. Drive customers to a redesigned product family page and builds brand loyalty through a personalized experience.
Role : Art Direction, Design
Engage influencers who #plantpositivity on social media, and reward them with product samples and a pop-up Calendula Café where they can experience the ingredient in specialty teas.
A more shoppable fLP
A redesigned family landing page tells a richer ingredient story, leverages customer reviews and uses quick view functionality and an easier add-to-bag to drive conversion.