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Dove | Project #ShowUs

 

The Brief

 

Re-energize Kiehl’s Calendula family of products by hero-ing the ingredient. Drive customers to a redesigned product family page and builds brand loyalty through a personalized experience.

 

Role : Art Direction, Design

 
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engage influencers

Engage influencers who #plantpositivity on social media, and reward them with product samples and a pop-up Calendula Café where they can experience the ingredient in specialty teas.

 
 
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A more shoppable fLP

 

A redesigned family landing page tells a richer ingredient story, leverages customer reviews and uses quick view functionality and an easier add-to-bag to drive conversion.

 
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