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MGM Resorts & Casinos

 

The task

 

Known for luxury hotels, extravagant restaurants and deep connections to the Vegas entertainment world, MGM was poised to be leader in the mobile gaming space. We leaned into the brands Las Vegas heritage and brought the thrill of Las Vegas to New Jersey.

 

Role : Concept, Art Direction, Design

 
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Viva las jersey

 

The out-of-home print campaign illustrates ‘Vegas in New Jersey’ with rich photography and classic type treatment. We partnered with a hand-lettering artist to create a signature script.

 
 
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