Everyone knows Samsung makes phones. But few think of Samsung as a leader in solutions that solve real business problems. Our mission was to recreate their B2B brand so this message came through loud and clear in all aspects of their content, brand promise and site.
Role : Art direction, Design
rethinking the brand
A distillation of workshops, research, stakeholder interviews and IT jargon. We revamped and redesigned Samsung's business security site, and created unique in-site experiences that cater to both employees and company leaders.
animated product demos
Animated demonstrations throughout the site illustrate product capabilities and engage users while also informing IT professionals and business decision-makers.